Online video is an increasingly populur medium from both users’ standpoints and business’ alike. When done right, it can be a great way to increase engagement and spread brand awareness. It can also be used for search engine optimization purposes. I’m sure you’ve noticed videos come up in the blended search results for many queries. WebProNews fired a few questions at Benjamin Wayne, CEO of Fliqz , a Video hosting firm to see if he had some good tips to offer our readers. The following is the product of our Q&A. Do you have tips for online video promotion?
In a recent article , we looked at a debate over what is better between search engine optimization and pay-per-click. Of course both should be used typically, but on a recent panel at SES Chicago, participants were asked to pick a side to highlight the benefits of each compared to the other. It made for some pretty interesting conversation. Both SEO
Popular online video destination Hulu has added a new default view for the user’s queue. The new view groups all videos within the queue by show. In the past, users could only sort everything by show by clicking on the title and information column. “As we’ve added more content and as users’ queues have grown in size, grouping by show as a default was a logical update,” says Eugene Wei VP, Product at Hulu. With the new layout, there are two display options. One of them is a vertical text list of videos for each show, and the other shows them more visually with thumbnails, horizontally. You can see both displays below. Both views contain a link that says “Play All,” which will allow users to simply play the videos in order from oldest to most recently aired. “As before, clicking on any video within a show in your queue will activate continuous play, but in this new ‘group by show’ view, we’ll only play through all the videos from that particular show,” notes Wei. In addition to the new display options for the queue, Hulu has made it easier to add entire seasons of shows. On show pages, there is now a link that says “+ all”. Clicking this will have a whole season of a how queued up for you. Related Articles: > Hulu Adds “Coming Soon” Page > Hulu Launches 2 New Labs Features > Hulu Makes Changes to Search Results
See the original post:
Hulu Adds New Options to the Queue
LinkedIn has launched a new addition to its People Search Experience. It’s called “Faceted Search”. Faceted search allows you to search for a person and narrow that search down by specific “facets” as you go along, in order to quickly find the most relevant profiles possible. Users are presented with categories under the following facets as they search: current company, past company, location, relationship, industry, school, and profile language. The following clip nicely sums up how it works: “The filters are generated in real time for every query by parsing all matching results and extracting the most important attributes,” explains LinkedIn’s Esteban Kozak. “We then present those to you in an intuitive interface that lets you select one or multiple filters per facet. You can refine, expand or stumble upon insightful information by simply clicking on the search options that matter to you.” Kozak says that Faceted Search improves precision, increases efficiency, and reduces the need for complex queries. “It significantly reduces the need for complex Boolean queries,” he says. “This was a particular need we heard from many of our power users.” LinkedIn gave its entire search interface an overhaul earlier this year, and has recently made significant design changes . A couple months ago, the company announced that it had surpassed the 50 million-user milestone.
As you may know, Google’s Matt Cutts regularly answers questions submitted by users via videos uploaded to Google’s Webmaster Central YouTube Channel . Usually the questions and answers are helpful tips and explanations regarding the workings of Google and how webmasters can better accomplish some goal related to their sites’ performance in the search engine. Occasionally, however, Matt will answer different kinds of questions, and sometimes more fun ones. This one falls into that category. Recently, one user submitted the question: What is the most common running gag over there at Google? While one might hope to hear some wild frat-like hazing stories about Google’s workforce, Matt doesn’t share anything too crazy, but his responses are kind of amusing nonetheless. Matt says that one really common running gag at Google is referred to as the “Google 15″. This is in reference to the approximately 15 pounds a lot of Google employees gain within their first few months with the company. “Whenever you join Google,” he says, “you realize there’s fantastic, great food, and you start to eat it, and it’s free, so you don’t have to stop eating it.” Eventually, he says, they realize that it’s free and it will “still be there tomorrow,” so they don’t have to eat it all at once. He also notes that Google has gyms and other activities that employees can participate in that will help them lose some of the weight. Another gag at Google according to Matt, is that sometimes people talk about a space elevator being built, and nobody’s ever really sure if it’s a joke or not, because there are a lot of “science geeks” at the company. Related Articles: >
It should now be easier than ever for advertisers to get their videos in front of YouTube users in different countries.
This is the time of year when morality becomes mainstream; just try going a day without hearing references to “naughty,” “nice,” a scrooge, or a grinch.