Rush Limbaugh was released from the hospital today and says doctors found nothing wrong. It makes you wonder if the thousands of hysterical people wishing Rush Limbaugh death on Twitter are feeling a little foolish.
Online tools have played important roles in the Iranian protests; right from the start, the appearance of videos on YouTube and trending topics on Twitter helped spread awareness about the disputed presidential election.
Now that Twitter employs a Chief Scientist , we will benefit from the ongoing interpretation and publishing of Twitter behavior and activity to better understand how Twitter is constantly evolving. In a discussion with Robert Scoble recently, I suggested that Twitter also consider hiring a digital anthropologist or sociologist, to not only analyze and comprehend data, but also effectively observe cultures and shifts within this burgeoning online society in order to participate in and ultimately shape its transformation. As shared in Twitter’s post announcing this year’s top trends: Twitter’s Trending Topics helped us understand what was happening around the world showing us that people everywhere can be united in concern around important events; excited about a new movie; or geek-out about a major new technology. Twitter is indeed a human seismograph , a reflection of current events as well as a real-time indicator of our focus and attention. Whether we agree or align with Twitter’s trending topics, they do in fact represent popular interest at any given time. In 2009, Twitter’s data concentrated on one particular topic that also demonstrated how diversified cultures, societies, beliefs, and politics can converge into one global community. Among all the keywords, hashtags, and phrases that proliferated throughout the year, one topic surfaced repeatedly. Twitter users found the Iranian elections the most engaging topic of the year. The terms #iranelection, Iran and Tehran were all in the top-21 of Trending Topics, and #iranelection finished in a close second behind the regular weekly favorite #musicmonday. If for but a moment, through services such as Twitter, we become one… As a seismograph detects and records the intensity, direction, and duration of a movement, Twitter captures the activity and reaction of people around events as they happen. In practically every instance, a spark triggered a social tsunami of tweets and retweets that echoed into history books of socialized media. Twitter Trends of 2009 News Events 1. #iranelection 2. Swine Flu 3. Gaza 4. Iran 5. Tehran 6. #swineflu 7. AIG 8. #uksnow 9. Earth Hour 10. #inaug09 People 1. Michael Jackson 2. Susan Boyle 3. Adam Lambert 4. Kobe (Bryant) 5. Chris Brown 6. Chuck Norris 7. Joe Wilson 8. Tiger Woods 9. Christian Bale 10. A-Rod (Alex Rodriguez) Movies 1. Harry Potter 2. New Moon 3. District 9 4. Paranormal Activity 5. Star Trek 6. True Blood 7. Transformers 2 8. Watchmen 9. Slumdog Millionaire 10. G.I. Joe TV Shows 1. American Idol 2. Glee 3. Teen Choice Awards 4. SNL (Saturday Night Live) 5. Dollhouse 6. Grey’s Anatomy 7. VMAS (Video Music Awards) 8. #bsg (Battlestar Galatica) 9. BET Awards 10. Lost Sports (Teams, Events, Leagues) 1. Super Bowl 2. Lakers 3. Wimbledon 4. Cavs (Cleveland Cavaliers) 5. Superbowl 6. Chelsea 7. NFL 8. UFC 100 9. Yankees 10. Liverpool Technology 1. Google Wave 2. Snow Leopard 3. Tweetdeck 4. Windows 7 5. CES 6. Palm Pre 7. Google Latitude 8. #E3 9. #amazonfail 10. Macworld Hash Tags 1. #musicmonday 2. #iranelection 3. #sxsw 4. #swineflu 5. #nevertrust 6. #mm 7. #rememberwhen 8. #3drunkwords 9. #unacceptable 10. #iwish Comments
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2009 In Review – According To Twitter
One of the coolest parts about about my job is the fact that I am always up to speed on the latest and coolest stuff in the world of search, social media and things of that nature. Over the course of the past decade, there have been no shortage of things to keep my eye on. That’s one of the cool parts of my job. What makes it interesting however is not necessarily the emergence of these new tools and/or technologies but how they end up being used. More WebProNews Videos I’ll give you an example. A couple of weeks ago at SES Chicago, our own Abby Johnson had a chat with Liana Evans about the concept of ‘ghost tweeting’. Ghost Tweeting is the practice of having multiple people twittering on the same account. Earlier in the year, Guy Kawasaki kind of got the search marketers buzzing about this a little bit at SES New York when he admitted he employs people to post updates on his Twitter account. So you have Twitter, growing like crazy, immensely popular… then you have marketers like Kawasaki doing something a little differently with it. What happens? Well, it doesn’t take long before people start to point and say things like; ‘he’s doing it wrong’ or ‘that isn’t how you’re supposed to use it’ and when folks really want to climb up and stick a flag in that moral high ground, they question the ethics. They’ll call it unethical. They’ll call it amoral. Why, I have no doubt that a few of them will even say it’s contributing to global warming. The nerve of this guy… um, Guy. Twittering in such a way. It’s unnatural. Now on the one hand, I can’t argue the rationale used when critics will say: it has his name on the account. It has his picture on the account. Therefore people assume that he is actually doing the talking. True, true and true… but so what? If you follow Guy, do you follow Guy because, gosh, he’s just so awesome and having a look at what he’s thinking every hour or so is just the high point of your day? Or, do you follow Guy because you like the articles, ideas and links he posts? I suppose if your Guy following is a product of the former, then, yes, you might reasonably be expected to feel somewhat disillusioned to learn that his hand may not be directly on the wheel of some of those updates. Then again, if this is the case, I would submit that you might need to talk to someone about adjusting your meds. Here’s a little revelation for you: the people you follow on Twitter are not your real ‘friends’. They are people who feel like they have something interesting (or not) to say and that somewhere someone might find what they have to say interesting enough to read it. That’s it. Twitter ethics? Please. Morally responsible Tweets? I mean really people. I follow Kawasaki myself and have no problem suggesting you do too because he frequently has updates I find interesting for some reason or another. Does it matter that he isn’t personally type or even find the updates? Not to me. Not even a little. He is employing people to Twitter things on his behalf and I assume, if nothing else, if they were Twittering things he didn’t agree with, like, or find interesting himself… well, he’d go get somebody else to do it. If the updates weren’t interesting, I would just stop reading them… or unfollow him altogether. Being upset because you find out Guy isn’t personally typing updates into his Twitter account is akin to seeing Michael Jordan out somewhere and being upset because he’s wearing something other than Hanes and drinking something other than Gatorade. Was Twitter originally designed for marketers? No probably not. Again, so what? The Internet was created as a communications tool for the military. Was it designed for people to be able to order stuff from Amazon and play farm town? Was email designed for newsletters? Was video designed for porn? Ok, I’ll give you the porn thing maybe, but the rest of it? No, I don’t think so. The best internet tools are the tools with the broadest range of applications. If you have a good tool, invariably someone will use it in a way that was previously not considered or maybe even intended. Does that make the new application somehow wrong or evil? As for ghost tweeting, I suppose it comes down to basically what Liana is saying in the video. It’s about the expectations of your followers. If they are following you because you are ‘you’ and ‘you’ are Tweeting about you (which is just creepy)… you may need to do your own updates. Otherwise, if the people following your account seem to be engaged and interested in what you are putting up there, then what in the world difference does it make as to who pushed the update button?
To some degree, it’s part of a cofounder’s job to act as a corporate cheerleader; a pessimist could hurt his company by scaring people away.
Twitter has partnered with Telstra to launch Twitter SMS in Australia. “As always, it is free to receive notifications and standard text messaging rates apply to sending,” says Twitter’s Kevin Thau. “It’s the same pricing as sending and receiving text messages from friends.” To use the feature, users can simply send “START” to 0198089488. This page shows all of the official Twitter Text Commands. Twitter recommends Aussies follow the following accounts: @ australian (News from The Australian newspaper) @ delta_goodrem (Musician) @ kyleandjackieo (Australia’s #1 radio show) @ DanniiMinogue (Team Minogue judge for The X Factor) @ KevinRuddPM (Prime Minister) To follow via SMS, just send “FOLLOW” and the username. Twitter says more countries and more carriers will be coming soon. Aside from Australia, Twitter already has such support for the US, Canada, UK, India, Indonesia, Ireland, and New Zealand. Have You Read This?
Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it’s a commonly overlooked fact. Have press releases brought you significant search traffic?