In a recent article , we looked at some predictions from Nielsen for advertising trends in 2010. These included optimizing media convergence being a top priority, new models emerging to take advantage of smartphones, more cross-media ad campaigns, an increase in commercialization of social networking hubs, and more interesting and interactive online ads. A representative for Cross MediaWorks sent us some predictions for media, advertising and content trends in 2010 from that firm as well, that are worth sharing. These come from CEO Marc Krigsman (formerly EVP of Primedia Digital Video) and COO Larry Rubin (formerly SVP, Business Development, USA Networks and Vice President, Associate General Counsel – Transactions, Viacom). 1. An improvement in ad spending in 2010, especially by the automotive, financial, and healthcare industries. However, spending will not return to pre-downturn levels. Overall, they think it will be a conservative year with conservative growth as companies concentrate on fine tuning their messages. 2. There will [be] more emphasis on measurement of performance in 2010 with data being incorporated from other areas such as shopping carts, social media, and credit-card data. 3. Advertising on both broadcast and cable television will remain the most cost-effective option for advertisers; viewership for both will continue to increase in 2010. 4.
Google’s empire hasn’t exactly crumbled, and to be honest, the average person will probably never even realize what’s happened.
Facebook – along with a few other social sites and the developers of games for them – may be in for a great few years.
A couple of the mysteries surrounding the forthcoming Nexus One/Google phone may have been solved.
While most of us in the Internet marketing “industry” were all aghast at the Facebook privacy problem of ’09 , the rest of the world could have cared less. You know those people, right? The ones who don’t live and breathe this stuff to the point that all perspective is lost? These are the ‘everyday’ Facebook users who don’t give a rip about Mark Zuckerberg and the continued search for 7,000 people who care enough to impact any policy changes with the social media giant. So those regular folks pushed Facebook to a point where it had never been before: the number one site during the Christmas holiday. ReadWriteWeb tells us Christmas is a holiday that brings people together, so perhaps it should be no surprise that Facebook has become a part of millions of peoples’ Christmas experiences. For the first time in its history, Facebook was the #1 most visited website in the United States on both Christmas Eve and Christmas Day this year, according to traffic analyst firm Hitwise today. Makes sense doesn’t it? Personally I was more prone to using Skype rather than updating everyone but that is certainly a personal preference. So while the site finished third for the year behind Google and Yahoo Mail it was certainly a milestone to be seen as the Christmas site of choice. Last year Facebook finished second in this contest to Google but was able to flip positions this year. See what a year of gigantic growth can do for you? Wonder if Santa will be as nice to Facebook next year after the rest of the world catches on that their “goings on” at Facebook aren’t as private as they used to be? Comments
Continue reading here:
Facebook Nabs #1 Honors For Site Visits On Christmas Day
Content duplication has been a buzz topic in SEO for a while now. You can read about it til you puke and never have to leave WebProNews.com. It’s one of the modern webmaster’s favorite things to fret over and has been for at least two years. Google doesn’t like duplicate content.
According to new statistics from Hitwise, a lot of people may not have done the Norman Rockwell thing this holiday season, gathering around a fire with family members.