Google has put together a one-minute guide to using its Search-based Keyword tool. The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site. “Millions of people use Google each day to find products and services by searching on various keywords,” says Dan Friedman of Google’s Inside AdWords Crew. “This means that by including all keywords that are relevant to your product or service in your campaigns, you can ensure you can ensure that you will reach a greater set of potential customers. To help you do this, you can use the Search-based Keyword Tool to quickly identify relevant keywords which aren’t yet included in your AdWords campaigns.” The guide follows: Earlier this year, Google made some improvements to the search-based keyword tool. The company not only expanded the reach to Australia, Canada, China, Japan, and New Zealand in addition to the US and the UK, but users can also now select the currency they’d like to see suggested bids in on the setting page. Google also added some customization features to the tool this year that could lead to more targeted results for users. These include language/country-specific results and ad/search share filters. Have You Read This? > Google Improves Search-Based Keyword Tool > Google Launches Search-Based Keyword Tool > Internal AdWords Tool Raises Rumors About Rankings
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Google’s One-Minute Guide to Search-Based Keywords
The cat has at least started to come out of the bag with regards to the long-rumored “Google phone”; details about the Nexus One have been leaking for weeks.
Companies that need a little help with AdWords may now find it easier to receive some thanks to Google.
As a follow up to a recent article we ran on how press releases can be great for search , a representative for PRWeb , a press release distribution company, contacted us with another interesting example. This one looks at the shelf-life press releases can have, with regards to search traffic. “A small business called Leatherup.com, which sells peripheral gear for motorcycle riders issued a news release on November 6, 2008, titled, ‘LeatherUp.com 2008 Sales Explode to over $20 Million,’” the representative tells WebProNews. “This year alone, this release has received more than 11,000 unique page views excluding advertising (I can see that Leatherup.com used this release as a landing page for some Doubleclick ads which boosted the total unique views to more than 20,000, so have excluded them).” “Once I had the 11,000 number, with the exclusion, I looked at the entrance sources,” he says. Among the top ten, these include (all numbers are unique views): Google:
Update: Yahoo has issued the following statment regarding MyBlogLog’s future: Frankly, it’s no secret within Yahoo! that we’re actively discussing the future of MyBlogLog. However, it’s also true that we have not made any final decisions at this point. Is a shutdown on the table? Sure, that’s an option. But there are other options as
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Yahoo May Shut Down MyBlogLog Soon
The mobile version of Firefox – also known as Fennec – is almost ready to launch.
To say that 2009 has been the year of Google Wave might be a stretch. It was introduced this year, and invites have been sent out to quite a few people now. It has been the subject of a fair amount of discussion, but it hasn’t reached the mainstream yet. That said, 2009 was the year Google Wave was unleashed upon the world in its most primitive state. There is certainly a lot of potential for Wave, and we will no doubt see that more and more as time goes on if it truly does “catch on.” We have already seen some pretty cool things done with it. For example, the Google Wave Pulp Fiction video has already become something of a cult classic in the tech industry (contains strong language): Another Google Wave video has surfaced, uploaded to YouTube by RockYourWhirled (via LifeHacker ).