Think about it...only a certain percentage of people will actually open and read your email. Then, only a certain percentage of those will actually click to visit your site. Of course, there's an even narrower margin of readers that will actually buy your product! So with this in mind, your top priority is to create an email ad that will grab the reader's attention and get results.

First Goal - Effective Subject/Headline

Your headline or subject line is the first thing the reader will see. It should be powerful, enticing and extremely qualifying. Qualifying means it captivates only those readers that might become actual buyers. A good example is a headline for a beauty supply store that reads "Perm your hair for just pennies per month" or an ad for a gardening store that reads "Gorgeous multi-colored roses - only two planting weeks left."

These are only examples, but you probably get the general idea. The first email targets those wanting to perm their hair without paying the high beauty salon rates. The second targets avid rose gardeners for the spring planting season. You might ask, "How will I ever get enough customers if I make my headline target so narrow?" You really should ask the opposite, "How can I make sales to a general audience?" The key to targeted email advertising is you will receive fewer clicks; however, the clicks you receive will be from those who are genuinely interested in your products. For example, targeting folks that are interested in gardening with specific garden-style headlines will help you find a target market right away.

Second Goal - Grab Attention and Lead

Your second goal in bulk email advertising is to grab the reader's attention and keep it with a good opening statement or paragraph. Keep your copy short and simple. Most people scan through their emails in a hurry. If your copy doesn't grab interest immediately, your prized email advertising campaigns could end up in the trash folder! Use targeting again in the actual copy to stir interests and make your offer appealing. Lead the reader with an offer he can't refuse and then encourage a click to your sales page to learn more about the offer.

Be careful not to reveal too much information in the email itself. You should avoid revealing price if possible. If your price is remarkably low, use phrases such as "up to 50 percent off suggested retail" or "marked down by 40 percent." Also, use hurry-up phrases, such as "Hurry - offer ends May 1" or "Don't let this one pass - only one day left!"

A Note about B2B Email Marketing

In a business-to-business (B2B) email marketing campaign, consider who you're targeting...other business owners that are wise to advertising techniques. Don't insult them with cheap, shabby offers. Appeal to their business instincts and use copy that assumes their intelligence. Instead of saying, "Get 10,000 Targeted Email Blasts" you can say, "What Could 10,000 New Potential Clients Mean for Your Bottom Line?"

Choose a Reliable, Trustworthy Email Advertising Service

Before sending an email blast campaign, consider the service you'll use carefully. Don't only compare email advertising rates, but also compare the integrity of various companies as well as value-added in their service. Does the company offer advertising by email to "opt-in" subscribers only? Can you target through category choices and geographic location? Will your email advertisement be sent as a stand-alone message or bundled with other ads?

Read the company's guarantee and terms of service carefully. Find out how it builds its email advertising lists. Then you'll have peace of mind knowing your email campaigns are being sent lawfully to an updated, targeted list.

Keep these tips in mind and start realizing your dreams with effective bulk email advertising! Majon International is an excellent resource to help you improve results for your bulk email advertising campaign.