For those of you who dont know Andrew, he has been an Sr. Advertising Consultant at Clickbooth for a year and is constantly looking for ways to make Clickbooth a even better company.
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Featured Clickbooth Hero: Andrew Jensen
For those of you who dont know Andrew, he has been an Sr. Advertising Consultant at Clickbooth for a year and is constantly looking for ways to make Clickbooth a even better company.
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Featured Clickbooth Hero: Andrew Jensen
api.twitter.com – Clickbooth is THE Adsense alternative. We offer alternative affiliate advertising online. Contextual/popunder, network, on-site placement, opt-in email marketing, and more. Learn about ClickBooth online today!
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Mark Hendricks of ClickBooth speaks with Bill Bass onShop.org TV. These Shop.org TV interviews were conducted at the 2008 Shop.org Annual Summit at the Mandalay Bay Convention Center in Las Vegas on September 15, 2008. Produced by SilverDock.com, specialists in online video for retailers and marketers.
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Mark Hendricks of ClickBooth, interviewed on Shop.org TV
In what may be a mini ‘bell weather moment’ in advertising, Pepsi has decided to keep its usual Super Bowl advertising money in its bank account. While they are not exactly saving it they are certainly redirecting it to online opportunities. I say this is a potential ‘bell weather’ moment because it ends a streak of 23 consecutive years where Pepsi has advertised during the event that attracts some of the largest viewing audiences in the history of television. So what is Pepsi saying with this move? It’s more like a question they are asking the NFL and the advertising world that has made such a big fuss over Super Bowl ads for years: Where’s the value? Not to worry about the NFL though because they are still getting Pepsi-bucks……just not in a big chunk for the big game. Compete tells a little more Pepsi is already a large sponsor of the NFL, having paid millions back in 2002 to replace Coke for the title of the official soft drink of the NFL. The company also sponsors Rookie of the Week section on NFL.com. So the big moment is more about the how Pepsi is deciding to spend its money rather than with whom. The NFL is a marketing juggernaut (I had to use that word before the close of 2009) and will remain so. Even the NFL though is going to have to adjust to the dollars that are moving online that once fueled the just as important Super Bowl activity of watching and rating the advertisements. If last year was any indication that ‘pastime’ may be on the decline as well as many companies didn’t even create specific ads for the big game but simply rehashed old ones. Kinda takes the fun out of it, doesn’t it? So why is Pepsi seeing the online space as the way to go? Compete shows a little data below that may become the new version of the old ‘Pepsi Taste Challenge”. Even more interesting are the differences in competitive share of visitors to Pepsi and Coke sites between control and exposed consumers. Among the control group, Pepsi captures only 16% of visitors versus a lion’s share of 84% for Coke. However, the numbers are completely reversed among the exposed group. So what is your thought about the days of the big Super Bowl advertising buys and the excitement around the creativity of the ads? Are the days of Super Bowl ads being a huge deal going the same way as my NY Giants (meaning directly south and in the toilet)? Your thoughts? Comments
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Pepsi will reportedly be skipping its annual Super Bowl commercials, and will instead invest the money it would generally spend on those, in social media marketing. This would make the first time in 23 years that Pepsi will not have Super Bowl ads. Larry D. Woodard, President and CEO of Manhattan ad agency Vigilante writes in an ABC News piece: Pepsi represents one of the stalwarts, not just of the Super Bowl advertiser lineup, but of broadcast TV in general. In 2006, spending on brand, Pepsi was at about $150 million. Although brand spending has been decreasing in recent years, Pepsi has continued to spend tens of millions on TV. And the Super Bowl annually has the largest audience of any TV show. As television viewership has gone down, Internet usage, particularly social media interaction, has increased. The 2009 Super Bowl attracted an impressive 95.4 million viewers (approximately 42.1 percent of U.S. TV homes) and many of those watch the commercials as attentively as the football game. By contrast, in the important 18-34 demographic, a whopping 85 percent use social media (texting, blogging or social networking), and the phenomenal growth of social media has the attention of every major company. This holiday season, Toys “R” Us developed a Facebook page that grew at the astounding rate of between 40,000 and 95,000 fans per day after its late November launch. As the numbers Woodard mentions would indicate, the Super Bowl is always an advertiser’s dream. It costs big bucks, but there are so many eyeballs on those ads, and some people even watch the event just to see the commercials. Pepsi’s move really says something about how far social media has come in the advertising world in such a short time. The fact that the company is breaking such a long-standing tradition in favor of it says a lot. Of course social media will play its role in the further viewing of the Super Bowl ads themselves. They will no doubt appear on various video sites, and will be shared by countless people on social networks like Twitter, Facebook, MySpace, etc.